SEED (Speeding Every European Digital): CIPICT- PSP-5 program.
The main objective of the SEED (Speeding Every European Digital) project is to raise citizens’ awareness about the existing eGovernment contents and services previously invested by European Public Sectors, in order for citizens to be able to benefit from them.
More specifically, SEED is a powerful eService “for raising awareness and stimulating End Users engagement” about inclusive eGovernment services among citizens across Europe:
- In a highly scalable and affordable way, served from the cloud computing,
- Reusing as much as possible the European, National, Regional and Local stocks of Public Sector Information (PSI), and
- Delivering it to citizens using Interactive Public Service Advertising (i-PSA) strategies: the final link to move from ‘Awareness’ to ‘Engagement’.
The aim of SEED is to expand, through the ‘cloud computing’ approach and a very cheap network of Interactive Public Service Advertising (i-PSA) nodes, the positive results of European Inclusive eGovernance initiatives to boost “citizen-centric” eGovernment Services, to reuse as much as possible the European, National, Regional and Local stocks of Public Sector Information (PSI) and to leverage saving costs of eGovernment and eGovernance deployments. SEED re-uses PSI making mash-ups of eGovernance contents for raising awareness of citizens about eGovernment services available across all Europe: it is, transforming PSI in i-PSA messages.
SEED’s main target users are citizens, especially those with low digital skills and ‘at risk of eExclusion’, that are, usually, frequent users of public facilities. They often visit public spaces for getting information about various things that are important to them, such as looking for a job or paying their taxes.
Thanks to the SEED service, being placed in public spaces (Town Hall, Health Care Centres, Libraries, Sports Centres, Parks, Main streets or squares, etc.) citizens will receive messages that will catch their attention.
For example, citizens queuing at the Town Hall to start a procedure are being informed by an interactive carousel on how to avoid the queue by using a self-service placed in the same building; Elders not acquainted with PCs are “always up to date” on Public Sector activities at Elders Centres; other citizens maybe more able to use some devices but that are unemployed, are informed, through the window of the Library, about latest job opportunities (from Local, Regional, National and even European job offers opportunities such as the EURES portal), etc.
SEED provides direct communication to citizens at point of decision, where the viewer is either waiting for service or looking for the right information.